Genus and species: Echinacea purpurea
Common Name: Purple Coneflower
Family Name: Asteraceae
Hardiness: zones 3-9
A summer perennial native to North America. It reaches 3-4 feet in height. Stems have alternating leaves that are rough and hairy with some serrated edges. Florets are lavender and purple though there are different varieties of other colors, such as var. alba which is a white coneflower. Other colors include oranges and pinks.
Photos taken August 24, 2011 at Virginia Tech in the Hahn Horticulture Gardens
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